Starting Off Right – Vision, Personas, and Roadmaps for your Product!

Agile Connect Scrum Alliance


Session Type:

  • Masterclass (90 minutes).

Session Track:

  • Product Development.

Session Language:

  • English.

Session Level:

  • Conscious (Ha) Practitioners.

Session Summary:

In this masterclass, students learn about and develop a Product Vision, Personas, and a Roadmap for their Product!

Session Abstract:

Scrum teaches provides us a framework for delivering products. However, even before executing on our Scrum framework, we need to be have developed an understanding of what is we need to build.

This masterclass explores the ideation of the Product Vision, understanding who our target customers are through Personas and developing a Roadmap so that our teams have a direction to progressively elaborate through their product.

This masterclass will allow the students to learn these key concept as they work in teams to develop a Product Vision, Personas, and Roadmap!

Learning Objectives:

  • Understanding the Product Planning layers of Product Vision.
  • Importance and techniques for developing Product Vision.
  • Using Personas to understand who their customers really are.
  • The importance of Roadmaps to provide direction as teams build the product.