Speaker:
Session Type:
- Workshop (half day).
Session Track:
- Product Development.
Session Language:
- English.
Session Level:
- Conscious (Ha) Practitioners.
Session Summary:
Having ideas and understanding customer needs is not enough anymore. Using Jobs To Be Done techniques you can bring innovation to an higher level.
Session Abstract:
The innovation journey from idea to customer value is usually very intense. In this workshop, you will work in teams to create a product and practice how to discover the “Jobs To Be Done” (JTBD). JTBD techniques enable organizations to better innovate, better collaborate and keep focus on achieving customer value.
Learning Objectives:
- Jobs To Be Done.
- Jobs To Be Done Map.
- Jobs To Be Done Outcomes.
- Business Model Canvas.
- Value Proposition Canvas.
- Minimum Viable Product.